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The 5 Pillars of Ammolite Value 1. The Color Palette (Rarity) Red & Green: The most common. Beautiful, but higher supply. Yellow & Gold...

Why is Ammolite So Colorful? (The Science of the "Fire") If you look at a piece of Ammolite, you aren't seeing "paint" or "pigment." There is no re...

The short answer is: It’s both! Ammolite occupies a very rare space in the gemological world where biology and geology shake hands. To help you gi...

Imagine a world 71 million years ago, where a vast inland sea teemed with Ammonites—coiled, squid-like creatures with magnificent shells. When thes...